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Day 1
Why has the customer suddenly
become KING in the business world?
The effect of service on
profitability and competitiveness
What happens when customers are
dissatisfied/unhappy?
Nature of service - why
quality service is more difficult to deliver
CONSISTENTLY
than quality goods
What constitutes excellent
service? Why is good service
so RARE?
Understanding the
psychology of customers
What gives the customer
satisfaction
Customer
expectations
- how are these set? how are they met?
Is the customer
A L W A Y
S right?
Universal golden rules for
handling difficult customers
What you must
N E V E R
do to customers
Telephone etiquette - do’s
and don’ts in answering customer calls
Communicating tactfully,
diplomatically and politically correctly
Day 2
Role of Management in customer
service
Systems, policies and infrastructure
REQUIRED to
deliver good service
Customer complaints -
management and prevention
Customer service standards and
quality levels
Are you your boss’s customer
or is your boss your customer?
Building an internal customer
culture
- service is NOT exclusively the business of front-liners
Paradigm shifts and mindset
changes that make for service excellence
How companies with
world-famous reputations for service excellence
DO IT |